RESEARCH TYYYPPPPEEEEESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

 

Primary Research

 

Primary research is when you go out and gather infomation by yourself, allowing you to choose what you reasearch and how. If you gather it yourself you can become more familiar with it, it will make more sense to you and you will gather the infomation you want. You can gather it by asking people questions and making observations of things or perhaps a survey/questionnaire, there are many benefits to this method but of course with benefits comes weaknesses, because you are collecting your own data you could collect incorrect or useless infomation. You could present primary infomation in many different ways, depending on wether it is qualititve or quantitive, so it could be a evaluation or presented in a graph of some form. So it could very useful in many situations as you could collect infomation and present it in any form. As an example a questionnaire can be sent out to find out what people think about Estings videos for E4.

 

Secondary Research

 

Secondary research is infomation that has been gather or based from other people's findings, so an instant weakness is that you have to gather data like they did, or their infomation could be wrong, which can be difficult. But a benefit is that all the work has been done for you so all you have to do is find it/research it. But it gives you more infomation than you could perhaps gather on your own, which is another advantage. But any infomation you found would have to be researched for its validity as it could be false. This can be helpful in many ways as all you have to do it find the infomation as it has all been done for you. Again depending on how the research has been collected it could either be in a graph or presented as an evaluation. For example you go onto the internet to find out about previous E4 Estings videos and who won before and what they look for.

 

Quantitive Research

 

Quantitive research is when data is analyised in a mathematical way to either approve or dissaprove of an idea, basically wanting quantity of data rather than ideas behind it. A upside to this is you can get numbers and a general idea of what people think in numbers so it can be easily made into a graph so the infomation can viewed and made sense of easily. Generally this form of research is done with closed questioned questionnaires or phone calls, just to get simple numbers for their research. This is helpful as you can get very straight forward infomation so you know what is working or what isn't. An example of this is when an advert says '98% of people said yes to this product' so you can get quick percentages to make things look better than competitors.

 

Qualitative Research

 

Qualitative research is based on opinion and open questions, wanting to know more about the individual and their thoughts and opinions on whatever you're asking them about. Based more on the quality of the answer given and not so absorbed in the numbers for research. A good way of doing this is with group discussions or open questioned questionnaires so all the answers have depth, menaing and no two will be the exact same answer. This is useful because you will know what every individual thinks is good/bad with what you are doing so you can work on your audience as a group to please everyone other than just being told numbers than don't conclude anything. It's difficult to to analyse this form of research but it's not impossible, the data has to be put into broad catergories and presented as an evaluation. An example of this is an interview with individuals and listening to their opinions or listening to a group's idea(s)